This will be Hanover’s first visit to Howard’s on-campus recruiting event. We are very excited to share career opportunities with Howard students and alumni especially those hesitant about sales roles or market research in general. Imani’s story below addresses her own initial reservations as well as how the role and industry has exceeded her expectations and acted as a launching pad for her career.
Imani Ifedi is a Development Director who joined Hanover as a Development Associate in 2016. She graduated from Duke University in 2015 with her Bachelor’s degree in Public Policy.
What’s been your most memorable experience with Hanover, to date?
That’s a tough question. I don’t think I can sum it up in one experience, but I really appreciate the ways in which I’ve connected with the other Development Associates, my Director, and my manager. Hanover has a very collaborative and friendly environment, and I love having the freedom and autonomy to either use my time privately or talk with my peers and share ideas/concerns/successes. I’ve also enjoyed connecting with colleagues outside of work, be it through happy hours, dinners, coffee dates, and, of course, the fantastic holiday party.
If I had to choose, however, getting promoted to Director was a great experience. I felt support from everyone around me, and got great advice from current Directors throughout the process. Now I have the opportunity to engage more with high level contacts, travel for in-person meetings, go to conferences, and ultimately make a greater impact.
What skills can new Hanoverians expect to learn?
Communication is probably the number one skill you can expect to learn as a Hanoverian, whether it’s writing research papers if you’re in Content (Research), relationship-building if you’re in Account Management, or conveying value if you’re in Development (Sales). More specifically, I’ve learned how to make my writing and pitching more concise, persuasive, timely, and tailored. These are invaluable skills for any professional route you may want to take.
Why did you choose Hanover, and why should others work here?
To be honest, I used to hold a stereotype about sales; that it was all about convincing people to do what they do not want to do, or otherwise shouldn’t do. But that’s certainly not true:
During my work as a college adviser, my job before Hanover, I had to communicate the idea of going to college and making post-secondary decisions in a way that was digestible to students who would otherwise find these topics boring and/or irrelevant. Thus, I had to be strategic by incorporating the aspects of communication often found in sales, especially persuasion. Then, one day, one of my advisees unexpectedly became my adviser by telling me I should be in sales, given how much I’ve convinced her and her friends about the value of college – and it clicked.
Going into sales is a decision that completely depends on what you’re selling, and whether you believe that that service/product actually provides benefits and value. I chose Hanover because, as a policy major who took classes in education policy, I knew that educational research was an important aspect of improving student outcomes. I was passionate about education, but knew that I didn’t want to be a teacher (mostly due to my complete lack of disciplinary skills), and I was happy to find a way to focus on education while further developing my communication, organization, and creative-thinking skills.
Hanover will be at Howard on February 27. See you there!