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Content Pathways

Hanover’s research engine is the strength of our business. We have a team of over 200 researchers with advanced methodological expertise that address clients’ business questions with actionable research. The Content team delivers these insights by leveraging our core methodologies of primary research, secondary research, and data analysis. The success of our business model and the quality of our research has earned Hanover recognition as one of the top 50 firms in the market research industry nationwide.

Researchers enter the Content pathway as Associates and quickly advance to become quantitative and qualitative experts within the enterprise, education, or healthcare team. Beyond the generalist positions listed below, researchers have the opportunity to focus their career on building methodological skillsets through survey, market evaluation, and quantitative research specialist roles.

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Research Associate

Gain exposure to Hanover’s clients, industries, and research process. This entry-level to mid-level position will allow for the swift development and refinement of a comprehensive set of primary and secondary research skills, and provides the opportunity to establish their career at a rapidly-growing enterprise.

My time at Hanover has presented enriching learning opportunities. As a Research Associate, I’ve been able to expand my skills and work on a variety of projects including survey analysis, competitor profiling, market evaluations, and strategic summaries. I like the versatility of my role, which allows me to develop both quantitative and qualitative skills. In addition, I believe that versatility is a key factor in our company’s success overall. The fact that we are able to deliver custom projects in a variety of formats is something I feel clients appreciate.

~ Ruth Zheng, Content Analyst, Market Insight Center

Content Analyst

Understand how to address challenges facing senior executives in the enterprise, education, and healthcare sectors. Analysts in this mid-level position produce qualitative and quantitative research reports and strategic briefings on an extremely wide variety of market research topics. Candidates with greater experience may be considered for more senior roles which include supervising other researchers.

The learning opportunities here are truly rewarding, as Hanover’s knowledge-sharing culture has given me the opportunity to constantly develop both professionally and personally. Despite such diverse backgrounds, researchers at Hanover all share the traits of humility and willingness to help out fellow researchers.

~ Saif Ahmed, Content Analyst, Quantitative Research Team

Content Director

Serve as a strategic partner to Hanover’s enterprise, education, or healthcare clients. Content Directors help senior executives identify their research needs, conceptualize and refine concrete project requests, establish project scope, and oversee the execution of client projects. The position requires strong client management, project management, and overall research skills, and a successful candidate will be interested in making a long-term contribution to a growing organization.

I knew a position at Hanover would provide opportunities to work directly with a wide array of clients and design interesting research projects with real world impact. As a Content Director, I work with motivated Hanover employees across departments, from Content, to Account Management, to Sales, and really see how everyone in the organization works together to serve our clients.

~ Katherine Moran, Content Director, Market Insight Center

Research Consultant

Provide strategic direction for Hanover’s Content team. Research Consultants have an advanced knowledge of Hanover’s methodologies, capabilities, and client base, and are able to translate this experience to further the efforts of the Content team. An internal support role, this experienced research professional will be a go-to resource for more junior researchers and complex client projects.

Since starting at Hanover, I have provided survey design and analysis expertise to over 100 clients in both the B2C and B2B sectors across a variety of industries such as healthcare, food and beverage, information technology, and retail. I frequently work on client survey projects involving new product development, concept testing, brand equity, and price sensitivity. I am proficient in advanced survey analysis methodologies such as conjoint, TURF, and MAXDIFF, among others. In fact, some of this work work has received media mentions in Fortune Magazine, CNN, Forbes, and The Wall Street Journal.

~ Kimberly Pate, Research Consultant, Education Practices