Content Director, MIC
B.A., Communication Studies
I was intrigued by Hanover’s value proposition and business model – an information services company providing much-needed intelligence to help shape business strategy at affordable prices. Having worked in both research and client management roles before joining Hanover, I could see that Hanover’s services would be relevant and I wanted to join this promising team.
Serendipitously, the Content Director (CD) role was uniquely relevant to my professional experience – it offered me the opportunity to return to customized research while putting my client relationship management experience to good practice. As a CD, I have the privilege to understand and manage the inner workings of how we collect and present findings to clients, while maintaining direct insight into how those findings make a tangible difference in a client’s operations. I find this marriage of perspectives both intellectually stimulating and rewarding.
Making an Impact:
At the Market Insight Center at Hanover, making an impact on the business strategy and operations of clients is our bread and butter. Sometimes it means validating or disproving a client’s hypothesis on the profile of their target demographic for a particular product or service. Other times, it may take the form of proposing, designing, and analyzing a survey that will help a client go to market with a product at the optimal price. We have a great toolbox of research methodologies that we use to answer our client’s business inquiries: we give them best practice insight from publicly available and proprietary resources, sought-after industry experts, and through our data analytics capabilities. It’s really quite rewarding to observe the excitement a client exhibits when we uncover the missing piece to a challenge they’ve been pondering for months, giving them the confidence needed to make sound decisions – it speaks to the valuable impact we make regularly as a company.
Tips for New Recruits:
Treat Hanover as a professional development incubator.
There are a plethora of training opportunities for Hanover’s employees, ranging from content-specific workshops to various methodology trainings. There is a ton of opportunity for acquiring new skills that will make you very marketable across the company and will spur growth in your career as a whole. At Hanover, we have a culture of collaborative work that is truly refreshing – to new recruits, I’d say ‘take full advantage!’