Patrick

Why Hanover

Coming from an academic background, I wanted to apply my writing and research skills in a practical context. Hanover offered an opportunity that capitalized on my strengths as an academic yet also offered room for professional growth as a market researcher.

Making an Impact:

The principal strength of Hanover is our breadth, both in terms of the methods we employ and the business objectives that we can support. My team in particular has helped several of my clients assess the attractiveness of overseas markets to inform investments in personnel and plants. These projects have drawn upon both our analysis of preexisting data sources and our collection of new data via primary research. In other contexts, we have used quantitative techniques to help clients segment their customer base or uncover sales drivers.

Tips for New Recruits:

Constantly seek growth opportunities.
Because of the range of business needs we serve, there are numerous opportunities to develop new skills and to hone old ones. Be proactive in identifying these opportunities with your manager. In the long run, both you and the company will benefit.